23A

1)      Advanced Technology

a.       With the use of advanced technology, I can expand my brand/product as technology persists to change. Because I am in this tech savvy generation, I will be able to keep up with these advances and apply them. Not everyone is able to use or understand the complexities of technology, however, everyone can attempt to learn. This is no substitute for this, because technology is always changing in order to stay relevant and enhance my product this skill is a must.

2)      Adaptability

a.       Having the ability to adapt to new changes that occur locally can benefit my product in the business world. Being able to adjust and make changes that will appease the customer and suppliers, will advance my business forward. Adaptability is not rare; however, many companies are unable to adjust. Anyone can learn to adapt, however, some companies do not know how to properly balance adapting for the sake of the customer and client, while also reaping a benefit.

3)      High Demanding Market

a.       There is a high demanding market for food delivery services, especially in cities with a large number of college students. By understanding this market and appealing to it, this business venture can flourish. There are a variety of large markets for different problems within the community. It is not hard to notice this market; however, it is difficult finding a new and advanced way that works that provides solutions and creates for a profitable product within this market.

4)      Connections

a.       Having a start up company with connections in the very beginning is a plus. Not many companies have connections, and this can hinder their growth. By having connections, you have open access to valuable information, suggestions, and access to other business connections. This is not rare, but many companies get their connections later on in their business career.

5)      Experience

a.       Experience is a key factor. By having experience, you already know some of the basic ins and outs of a business. Because my mom owns her business, I have been exposed to the basics of the business world. Having experience can also create an array of connections that can be beneficial in the later future. Many people do not have experience and jump head first into starting a business. This can be dangerous as you may not know certain steps to take, but it also leaves you open to learn various information about the market and business you are trying to enter. It is not hard or rare to find experience depending on the field you are entering. Many companies are looking for interns who are willing to learn about their business, be an asset, and be a reliable connection for you.

6)      Customer Service Experience

a.       It is not hard to find a job field that is customer service. Many jobs interact with people and clients every day. Having customer service experience, in my opinion, builds character. Understanding both sides of the spectrum can also make you empathize and relate to the customer on a more personal level. You are more driven to take care of their needs in a timely, effective, and efficient manner, because you want it to be reciprocated if you were the customer. Some people do not have this experience; however, they are able to provide great service.

7)      Patience

a.       I believe patience is key when starting a business. It is not something that can be learned but an attribute/characteristic you have obtained throughout your journey in life. A business without patience can self-destruct. There are many businesses who do not experience true broadcasted success (being well known by many) until they are 8+ years into their business. Having patience will allow yourself and your business to grow within its right timing.

8)      Social Media

a.       Having a social media presence is not hard to obtain and many people have access to it, but many people do not maximize their full use of social media. Being able to access social media, using the tips and tools from the book I read, and more, social media can help me expand and reach my target audience better and more efficiently. This can be used to spread information, promote/advertise, and keep my audience up to date on new activities and events associated with my business/product. Social media is key in a day in age where technology is advancing, and everyone has a phone in their hand.

9)      Location

a.       Location is very vital, as you have to market yourself in an area that is profitable. Expanding my business into an area that is highly populated by college students, geographically is the best, as they are always in need of food delivery services. It is not rare for companies to analyze the location of their business, as well as view the competing businesses within your ideal location. You also have to make sure the location/area is safe for customers and employees. It is not hard to copy as there are many companies with the same type of business in the same location; however, no one business is the same and every business provides something different. There are no other resources.

10)   Strong Work Ethic

a.       Work ethic is very important, because the work and time you place into your business will show through your results, if not now then in the near future. Having a strong work ethic is rare in certain aspects. Many people start something and do no finish it. Strong work ethic can also be overshadowed by laziness and procrastination. Anyone can work hard, but the length of time that lasts is inimitable. There is no exception to strong work ethic. If you are not the specific person with a strong work ethic in your business, there is someone else behind the scenes putting in the extra work to make your business successful.

I believe strong work ethic is very important. People are not always going to be able to see your vision and understand the love and reasons on why you were birthed with this vision. Because others are most times not able to see this, they will not give 100%. However, having strong work ethic within yourself can help expand, advance, and push your business towards success. Strong work ethic/hard work beats talent when talent does not work hard.