25A

Existing Market:

I spoke with a three random people who were very familiar with and actively used food delivery services. I pitched them my idea, and they were impressed and was looking forward to this idea being implemented on the market. When I asked them how do they see this business moving forward with being a highly used product on campus, they said the app was a great idea that set the product apart and would be very beneficial. Their biggest concern were updates, storage space on smart phones, timeliness of messages, and how will this app be beneficial to students who order their food on laptops during class. These concerns were very insightful.

Analyzing the concerns presented to me, I knew in order to create a productive product that used advanced technology I would need to speak with an app designer in the near future. Using their concerns, I want to create an app that does not have too many different components to reduce storage space and create an interactive real time messaging component through the third-party messaging application within the mobile and original sight, but also does not charge for messaging on mobile devices. With any app, there will be updates. I will have to speak with a tech specialist to see how I can make customers want to update when necessary for them to get the full experience of the app.

New Market:

Not wanting to ask people’s financial status on campus, I interviewed two friends who had strict food budgets. I pitched to them my idea and asked them similar questions to that of the previous interviewees. They liked the idea but said that price is a very important factor. Even if delivery prices were reduced and were reasonable and even within their range, many restaurants provided are very expensive.

After listening to their concerns, in order me to appeal to this market, I will need to provide a variety of restaurants, not essentially based on food choice, but also based on price. Having a variety of both will appeal to both markets.