Friday, February 15, 2019
12A
The segment I focused on was location and age group of the individuals. During my interviews, all of the interviewees showed the awareness of their need for food delivery services due to their hectic schedules, lack of transportation, and its convenience, especially during the weekends around lunch or dinner time during the week. To find a solution to their problem 2/3 said they search for "food delivery services near me" on their mobile device, the other person said she already has prior knowledge of the service she wants to use and is conditioned to go to the food delivery app. Their discovery of food delivery services were through ads, and friends talking about using them.
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I think you did a very thorough job at identifying your segment and seeking them for information about your service. This is also a service you have a broad segment for which can go one of two ways. Firstly, it can be good because you can interview a lot of different people and receive a lot of feedback. On the other hand, you may need to narrow down your segment in order to be able to narrow down your service as well. Over all good job!
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