1) Opportunity: There has been an increase in delivery services, as they have become more convenient for people who don’t want the hassle of getting into traffic to get food, or simply don’t want to leave the comfort of their home. Businesses, such as restaurants and especially fast food restaurants, have branched into the market of partnering with delivery services. This not only expands their market but also benefits your average consumer who doesn’t want to leave the comfort of their own home.
2) Many people who are looking for a more convenient way to receive their food without the hassle of leaving the comfort of their home, workplace, etc.
The Who: People (students, local citizens, adults, teenagers, etc.)
The What: They are looking for a more effective way to get their food while being in the comfort of their home.
The Why: People will be able to get their food at the comfort of their own home, workplace, etc., it is also more effective and convenient.
3) Hypothesis: I believe many people experience this need, depending on the distanced and price of the delivery services.
4) After interviewing five people I found that many people find delivery services to be convenient when they want to be lazy or are too busy. However, many people also believe the high prices and limitations of restaurants offered can be a deterrent. When asked how often they use these services, the average number fluctuated between 1 to 3 times each week. I found that it depends on location, transportation availability, and the true desire for that specific food.
Thank you for sharing, I like the opportunity you have found and your hypothesis. I can relate to your opportunity because I use Uber Eats all the time. Most of the time it is because I do not feel like driving or leaving my house. I probably use Uber Eats at least once a week. It is also very convenient for me when I am at school and have an hour between classes. I would order the food in my first class, and I'd be ready for me by the time I get out of class. This gives me time to enjoy my meal without worrying about getting stuck in traffic and being late for my second class.
ReplyDeleteGreat post. I and probably many others can relate to your opportunity as it is a growing industry for sure. However as you pointed out, like most things, this all depends on transportability and availability and usually where this is in high demand they can afford to make use of these services. I lived in Tampa and now Gainesville in which this is prevalent, however, in my small home town these services are virtually obsolete.
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